Reflections from White Label Expo London 2025
The Crafted team headed to London ExCeL this week for White Label World Expo. The show brought together an impressive mix of start-ups, established brands, and entrepreneurs who are ready to scale—and the conversations we had made it clear that the personal care and fragrance sector is moving fast, with plenty of fresh ideas driving it forward.
Connecting with Brands Ready to Grow
Across the two days, we spoke with hundreds of businesses looking to take their next step—whether that meant launching a first product, refreshing an existing line, or expanding into new categories. Many brands came to us with strong concepts but needed support turning those ideas into commercially ready formulations. Others arrived with early prototypes and were searching for a manufacturing partner who could help them upscale without losing the essence of what makes their product unique.
These are exactly the challenges we’re built to solve, so meeting so many motivated founders and teams was a real highlight.
A Space for Real Conversations
Events like White Label Expo give us the chance to have honest discussions about what it takes to build a brand that stands out. From fragrance creation and formulation development to packaging guidance and compliance, visitors wanted clear answers and practical pathways—something we have a track record of delivering.
We also enjoyed hearing new ideas, from emerging wellness concepts to bold fragrance profiles and sustainable product approaches. The energy around creativity and innovation was unmistakable.
Looking Ahead
Our goal at Crafted has always been straightforward: help brands grow with high-quality products made right here in the UK. White Label Expo reinforced just how many businesses are ready to do exactly that.
If you met us at the event—thank you for stopping by. And if you didn’t catch us but want to discuss a project, our team is always open to a conversation.
