At Crafted, we believe fragrance is more than just a pleasant aroma — it’s a powerful fusion of art and science.
The human nose can detect over one trillion different scents, thanks to around 400 types of olfactory receptors. Unlike other senses, smell is directly linked to the limbic system in the brain — the area responsible for memory and emotion. This is why a single fragrance can instantly trigger vivid memories or strong emotional responses. At Crafted, we harness this powerful connection between chemistry and the senses to design fragrances that don’t just smell beautiful — they resonate on a deeply human level.
Fragrance Fact: Your sense of smell is most sensitive in the morning, which is why fragrances often smell more vibrant and intense when first applied. As the day progresses, your nose becomes less sensitive to scents, a phenomenon known as olfactory fatigue.
We carefully balance top, heart, and base notes using both natural essential oils and synthetic aroma compounds, each chosen for its molecular behavior and olfactory impact. This precision allows us to design fragrances that are not only complex and long-lasting, but that also interact uniquely with each individual’s skin chemistry.
Each ingredient in a fragrance has a different rate of evaporation, known as its volatility, which is what creates the scent’s progression over time — from top to base notes. This evaporation curve is carefully calculated during formulation to ensure the fragrance develops in a balanced and harmonious way.
Fragrance Fact: The way a fragrance smells can change depending on the temperature of your skin. Warmer skin tends to amplify top notes, making them more intense, while cooler skin can cause scents to develop more slowly.
The fragrance is then built in layers, known as the fragrance pyramid. Top notes are light and fresh, giving the first impression. Heart notes form the core of the scent and usually include florals or spices. Base notes are heavier and longer-lasting, like woods, resins, or musk. These layers must be carefully balanced so that the fragrance evolves smoothly over time when worn on the skin.
Once the formula is complete, it’s diluted into a carrier liquid — usually alcohol — and may include stabilisers or fixatives to help it last longer. The mixture is then left to mature, a process called maceration, which allows all the ingredients to blend and settle properly.
Looking to expand into the fragrance world? Get in touch to find out more.
